Grand Plaza Hotel: 60% Increase in Spa Bookings with Digital Displays

The Challenge

Grand Plaza Hotel, a 250-room luxury property, had excellent amenities including a spa, fine dining restaurants, and event spaces, but guests weren't fully aware of these offerings. Paper brochures in rooms were often ignored, and the concierge couldn't reach every guest. The hotel needed a modern, engaging way to communicate services and local attractions.

The Solution

Grand Plaza deployed DigiOnGo displays across 15 high-traffic areas: lobby, elevators, hallways, gym, pool area, and restaurants. The multilingual system showcases:

• Spa services with promotional videos and pricing
• Restaurant menus and chef specials
• Hotel events and entertainment schedule
• Local tourist attractions and directions
• Weather forecasts and news
• Personalized welcome messages for event groups

Implementation

Installation took 3 days during a low-occupancy period. The hotel staff received comprehensive training on content management and can now update promotions in real-time. The system automatically switches content based on guest demographics—business travelers see meeting facilities during weekdays, while leisure guests see spa and dining options on weekends.

Content is localized in 6 languages with automatic language detection. During events, personalized welcome messages and event schedules display in relevant areas. The spa content includes QR codes for instant mobile bookings.

Results After 6 Months

• ✓Spa bookings increased 60%, generating $180K additional revenue
• ✓Restaurant reservations up 45%
• ✓Guest satisfaction scores rose from 82% to 92%
• ✓Concierge inquiries decreased 35%, freeing staff for personalized service
• ✓Positive online reviews mentioning amenities increased 50%

Key Takeaway

"Digital signage became our silent sales team, working 24/7 to showcase our services. Guests discover amenities they didn't know existed, and we've seen a dramatic increase in service utilization. The system paid for itself in 4 months through increased bookings alone." - Maria Chen, Grand Plaza Hotel General Manager